Web hosting is often an important piece of your SEO strategy.
In this post, we check out all the various factors that informing your SEO strategy.
Downtime and Uptime :
A critical ranking factor is determining for a way long your site would be down. Put simply, this suggests the time your users won’t be ready to access your site. If your site is down, then it isn’t the simplest user experience you’ll exhibit. to form sure that the web site is down for the smallest amount of your time, the simplest thing you’ll do is to urge a number that provides you 99.99% uptime. Downtime negatively affects SEO, and it also affects your conversion rates. It can affect the organic traffic you generate. There are a lot of companies who for the sake of writing on the feature list say that the cloud web hosting they supply has 99.9% uptime. and that they escape with it because most of the people don’t realize there’s an enormous difference between 0.9% and 0.09%. the larger the difference, the more is that the time the location is down for.
Good web hosting providers have additional servers and memory caps to make sure your site remains active most of the time.
IP Address Location
IP address tells where your site is from to your site visitors.
Generally, an honest host will have an area IP address that gives info on which country you’re from. If the IP address is from outside the country, it could hurt local ranking as search engines tend to favor local IP addresses. If you ever wondered why a site you created in India ranks better in India, this is often the reason-the local IP.
Security is a crucial SEO factor. Certain hosts tend to supply free SSL certificates for your site.
SSL certificate improves trust and is additionally considered to be a ranking signal.
the entire World Wide Web is moving to a secured protocol. You don’t want to lag behind. Hackers can hack into sites with flimsy security and no SSL. an honest host is protective of your business. Good hosting will have multiple ways to make sure your site is protected.
Page speed may be a core component of the on-page SEO which Google to rank a page.
A site must load fast. Otherwise, you’re leaving tons of conversions on the table. People will start leaving your site.
As speed is one of the ranking factors. So the sites that load faster are moving up the ladder on SERPs.
Hosting services may provide free CDN and/or caching software to spice up your site speed. But, the foremost criterion is that the quality of infrastructure. Old rusty servers and hardware are getting to cost you your site’s speed.
24/7 Tech Support
If your site goes down, you would like enough technical support to urge it back on target. And when stuff like this happens, there’s no saying on when it might get fixed. That’s why you would like a network that’s around 24*7. Without good support, hosting is pointless. There should be experts able to handle your queries at any time of the day.
Never use SEO hosting
SEO hosting may be a sort of hosting mainly wont to host PBN sites for a low cost. They use class-c IPs. SEO hosting may be a sure shot sign to Google that your site is spam and doubtless a PBN. Whole networks have deindexed this manner. It’s like wearing a red T-shirt to urge kicked by a bull. With multiple C-class IPs like this being obvious signs of spam, all websites sharing a group of IPs can get blacklisted.
What’s the alternative?
Dedicated hosting is the simplest choice for fostering your site’s growth during a stable environment. Whether it’s hosting your podcasts or anything, dedicated server hosting can help.
It provides the best security, complete control, and options to scale.
the very fact that you simply own and host your site on one IP makes all the difference in terms of ranking well. Shared hosting also can handle traffic but over time because the number of scripts and plugins begin to mushroom, the standard of hosting goes down.
The load’s high and site speed among other factors suffer.
If you see a clear shift in quality, consider upgrading from shared to VPS hosting, consider something that’s known for its support, has great SEO features and has around 99.99% uptime. It’ll make a world of difference to your SEO strategy. At an equivalent time, it will help to improve conversions for your website.